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Welcome, We are HEED

We are experts in transportation & logistics services for the concert and event sector.

Our roots lie in close proximity to Munich Airport, making the world our home. We personally serve our customers in collaboration with our extensive network around the globe.

Our team combines years of experience with profound know-how and is constantly committed to adapting to new challenges. Customer satisfaction is our primary goal.

We carry on where others leave off. Take our word for it!

This is What Drives Us

We are proud to play our part in events all around the globe.

We believe that honest and fair cooperation is of mutual benefit to all.

Our Core Values


We guarantee precise execution.
You can always rely on us!


For us, the highest standards are a matter of course in everything we do . We take care of your project as if it were our own.


We think outside the box and offer customer-specific services. We react in a solution-oriented manner and adapt to changes .


We see ourselves as an important part of the value-added chain and maintain appreciative and sustainable relationships with our clients and suppliers.

Our Team

Our team is highly experienced in international event logistics. Learn more about us!

Alexander von Gerichten

Managing Director - 'Diplom' graduate in Business Administration with focus Freight Forwarding & Logistics (BA), Business Psychologist (M.A.)

Don’t find fault, find a remedy.

Alex has been active in the field of international logistics for more than 10 years. After a dual system education at TNT Express, he worked in a trainee program at Kühne & Nagel UK before joining Rock-it Cargo Germany. From 2008 he was co-responsible for establishing the German branch and gained wide experience in international concert and event logistics. By founding HEED! it is Alex’ highest priority to offer excellent service and provide customised transport and logistics solutions that you can count on.


Alex is your main contact for:


– Consulting and transportation inquiries
– Project management
– Marketing and public relations
– Human resources

Phone: +49 (0) 8122 / 55 360-11
Mobile: +49 (0) 176 / 21 10 44 30

Andreas Mattick

Head of Logistics / Co-Founder - Speditionskaufmann / Logistics Manager

The truth lies somewhere in the middle.

Andreas has been working in the international transport and logistics business for almost 30 years. His career started in 1990 at freight forwarder Cretschmar Cargo Group. In 1999 he assumed a new role and oversaw the expansion of the “Competence Center Service Overseas” at Danzas Messen GmbH  (today DHL Trade Fairs & Events). In 2001 he was headhunted by Kühne & Nagel in Munich as “Head of Event Logistics” and in 2006 by Rock-it-Cargo USA to head up a branch in Germany. Andreas’ vast expertise means that he has an answer to almost every transport and logistics question and he constantly makes the impossible possible.


Andreas is your main contact for:


– Consulting and transportation inquiries
– Project management
– National and international suppliers

Phone: +49 (0) 8122 / 55 360-20
Mobile: +49 (0) 172 824 11 36

Rachel Nowak

Touring Specialist - Master of Arts (M.A.)

Chances don't happen. You make them.

With years of experience as Stage Manager, Director’s Assistant, Producer and Tour Manager, british-born Rachel knows the classical sector like the back of her hand. After seven years in various roles at the Zurich Opera House she returned to London in 2010 where she worked as a producer for an opera company. From 2011 to 2019 she was in charge of the tours and guest performances of the Hamburg Ballet John Neumeier. Rachel joined the HEED! Team  as Touring Specialist in August 2019 and is responsible for all  tour management services, as well as acting as account manager for logistics customers from the classical sector.


Rachel is your main contact for:


– Tour management and guest performances
– Project management and customer service for the classical sector

Phone: +49 (0) 40 / 524 79 77 66
Mobile: +49 (0) 151 / 4615 4232

Simone Krammer

Account Manager - Master of Arts (M.A.)

Success is achieved by helping others to be successful.

After she completed her university studies in Art History in 2014, Simone worked as a gallery manager until she joined HEED! in July 2017. Simone supports the team and guarantees that everything in the background runs like clockwork.


Simone is your main contact for:


– Office management
– Customer management and service
– Accounting
– Marketing and public relations

Phone: +49 (0) 8122 / 55 360-16

Sanda Masic

Account Manager - Veranstaltungskauffrau / Event Manager

Either there is a way, or I'll find one.

Sanda started working in the event business when she was very young and completed her apprenticeship at a renowned event agency in Munich. By joining Rock-it Cargo Germany in 2014 she expanded her knowledge to include transport and logistics. Sanda has a deep understanding of the branch’s requirements and finds a perfect solution for every problem.


Sanda is your main contact for:


– Customer management and service
– Consulting and transportation enquiries
– Marketing and public relations

Phone: +49 (0) 8122 / 55 360-15

Dogan Can

Logistics Specialist - Kaufmann für Spedition und Logistikdienstleistung

Where there is unity there is always victory.

Speed and reliability are a matter of course for Dogan, who trained in freight forwarding and logistics services with the express service provider TNT. He continued to work for the company after he completed his training, and was responsible for fulfilling customer requirements. He joined HEED! in October 2019, bringing with him a well-rounded set of skills and expertise, and is responsible for the smooth delivery of all kinds of transport projects.


Dogan is your main contact for:


– Consulting and transportation enquiries
– Project management

Phone: +49 (0) 8122 / 55 360-14
Mobile: +49 (0) 152/ 3846 8422

Max Friedel

Logistics Specialist - Bankkaufmann / Bank clerk, Bachelor Professional of Transport
Management & Operations CCI (ongoing)

If you want to deal with difficult things, you need to make it easy for yourself.

Originally educated as a banker, Max decided to change direction in 2010 and took on the challenge in the logistics sectpr. At Rock-it Cargo Germany he proved his capabilities as a Project Manager on numerous projects all over the world. The accuracy of a banker coupled with his enthusiasm for the transportation business is perfect combination. He is currently studying for his “Verkehrsfachwirt” (Business Administration for Logistics) qualification alongside his job.


Max is your main contact for:


– Consulting and transportation enquiries
– Project management

Phone: +49 (0) 8122 / 55 360-26
Mobile: +49 (0) 172 / 824 22 53

Nadine Bachsteffel

Logistics Specialist - Kauffrau für Spedition und Logistikdienstleistung / Logistics Manager

Recognising the right moment is half the success.

Nadine’s professional career started in 2011 with an apprenticeship at Senator International. Three years later she accepted an offer as Project Manager at Kühne & Nagel where she was responsible for worldwide transports between trade fairs around the globe. During that time she focused on the support of large-scale events and congresses in the medical and pharmaceutical industry. Since August 2017 Nadine has been part of the HEED! Team since August 2017 .


Nadine is your main contact for:


– Consulting and transportation inquiries
– Project management

Phone: +49 (0) 8122 / 55 360-25
Mobile: +49 (0) 172 / 437 17 74

Peter Bongers

Logistics Specialist - Kaufmann für Spedition und Logistikdienstleistung / Logistics Manager

If plan A doesn't work – don't worry, the alphabet has 25 other letters.

Peter started out in the transport and logistics world with an apprenticeship at Schenker Germany. After gaining professional experience at the company’s headquarters in London, he worked in dispatch and coordinated the local trucking at the Munich-based Schenker branch. He joined HEED! in July 2017.


Peter is your main contact for:


– Consulting and transportation inquiries
– Project management

Phone: +49 (0) 8122 / 55 360-27
Mobile: +49 (0) 152 / 53 03 70 48

Mission statement

We take on any logistical challenge.

We always find the optimal solution for our customers and ensure flawless execution.

We keep our sights set firmly on our core values at all times.

How can we help you?

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